Founded in May, 2007, Cuto is a music-centred consultancy specializing in management, marketing and content.

Cuto works with artists and labels to build community, grow and monetize fan bases and develop artist careers through vertically integrated marketing plans or a la carte consulting services. Cuto's clients include artists, labels, media properties and companies looking to better connect with their fans, audiences and consumers through music.

Andres Mendoza is founder of "Cuto". After spending 10 years as a marketing executive with EMI Music Canada. While at EMI, Andres was the Marketing point person for Canadian success stories Leahy, Jesse Cook, Shaye and international artists including Coldplay, Corinne Bailey Rae, Ben Harper and KT Tunstall.

A “manager who markets”, Andres works with artists and labels to build community, grow and monetize fan bases and develop artist careers through vertically integrated marketing plans or a la carte consulting services. Management clients are Alex Cuba and Kate Schutt. Current and former consulting clients include Todor Kobakov, EMI Music Canada (Serena Ryder), Universal Music Canada (Nelly Furtado), Phi Records (Band of Skulls, Yoav), Alert Music (Michael Kaeshammer), Company House Records (Tom Fun Orchestra), Nordicity Consulting Group (Ontario Music Industry Study) and he co-owns inDEF Media, an HD music content company. Cuto, the label, recently concluded a distribution agreement for Cuto with EMI Music Canada.

Cuto believes there are no so-called “experts” in the “new” music business. Through flux and sometimes pain, the playing field is getting more level. As the smoke clears, there are new opportunities for the business savvy artist/music entity to thrive.

Andres lives in Toronto and is a proud dad to 8-year old Isabella.

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